How does Urban Radio cover the Diddy trial? It’s a unique challenge—not just because a once-admired (and still admired by some) cultural icon faces an uncertain future that could derail a celebrated career. We’ve seen this before: Bill Cosby, R. Kelly, O.J. Simpson, and even Michael Jackson, to name a few.
As familiar as the scenarios may seem, the way the public receives updates has evolved. The mediums are numerous, fast, and often unfiltered. Gone are the days when we relied solely on ABC, CBS, NBC or cable outlets for official courtroom news.
Today, updates are delivered in real time by independent journalists, bloggers, influencers, and creators with direct access to courtroom proceedings. Some of the content makes the tabloid era of TMZ seem tame by comparison. The storytelling is vivid, the language explicit, and the accusations—whether substantiated or not—are often graphic.
So, how does radio compete in this environment? Especially Urban radio, which serves an audience that is both deeply connected to and deeply divided on the figures involved.
It’s not just about relaying headlines anymore. Radio personalities don’t have the luxury of graphic courtroom details, nor should they. The challenge is painting a picture of the picture—delivering context without becoming part of the chaos.
I remember the Michael Jackson trial clearly. I was doing mornings at the time, and yes, we gave daily updates. But I took it further. I believed in MJ’s innocence, so every day at 7:55 a.m., I played “Leave Me Alone” until the trial concluded.
Looking back, I was relieved when that case was settled—and even more relieved that, by the time the second trial came around, I was a corporate programmer and no longer on-air. I’m not sure if I would have taken such a bold stance again, belief or not.
Now, we face what I call the Diddy Dilemma. Social feeds and YouTube reports are full of conflicting narratives, some defending Diddy, others condemning him, many reacting to the witnesses and their stories.
The dilemma is real: you have to cover it, but how you cover it is critical. It’s not just a story; it’s a reflection of public perception, race, trauma, celebrity, and justice. And in the Black community, there’s a valid concern about how quickly prominent African American figures are brought down in the court of public opinion, often before the actual court makes a ruling.
Still, the charges and evidence can’t be ignored. On-air personalities must walk this line carefully. That means stations—especially Urban outlets—should absolutely cover the trial. But you don’t have to match the tone of online commentary.
Instead, acknowledge it. Describe the situation without diving into the most salacious details. The syndicated morning shows will bring their own flavor and framing, but it’s your midday and evening talent who can offer the nuance your local listeners need.
Keep it straightforward. “Here’s what happened today. Here’s what’s being said. Let us know your thoughts on our social platforms.” And then step back. Because ultimately, the listener’s voice is more important than any opinion you or your team might have.
There’s another important point here: While it’s easy to assume everyone is following the story closely on social media, the reality is that many listeners don’t have the time—or interest. They’re working, raising kids, and managing their lives. They rely on you to give them the essentials. You do it for them, not the trending thread.
So yes, cover the Diddy trial. Be consistent. Be clear. Don’t editorialize unless it’s deliberate and well thought-out. Don’t get pulled into sensationalism.
Your job isn’t just to report, it’s to connect, reflect, and, most of all, respect the complexity of what your listeners are navigating.
This isn’t just another celebrity scandal. It’s a moment that requires judgment, tone, and a clear strategy.
That’s the Diddy Dilemma.
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Ken Johnson is an Urban/Hip-Hop columnist for Barrett Media. Born and raised in Washington DC, his career experiences include serving as VP of Urban formats for Cumulus Media, holding the Director of Urban Programming post at ABC Radio Networks, and programming stations in Birmingham, Boston, Philadelphia, and New York City. He has also managed affiliate relations for the Nick Cannon show, and worked as the Executive Producer of The Hughley Truth Podcast hosted by comedian DL Hughley. Ken currently runs Mean Ole Lion Media, a content creation company and podcast network. He can be reached by email at ken@kenjohnsonmedia.com.
