The NFL has re-launched one of its signature countdown franchises to a new platform with a fresh twist. The league premiered Monday night its latest partnership with X in launching a digitally reimagined version of “NFL Top 100,” which debuted last night. Produced by NFL Films, the new format marks the first-ever X Originals series tied to the league and aims to deliver daily, short-form content tailored for a social-media-first audience.
The revamped series will spotlight the top 100 players in the league as voted on exclusively by current NFL players. Each weekday through August 29, X and NFL+ will debut two new player reveals in three-to-five-minute episodes, airing at 10 a.m. and 11 a.m. ET. The top 10 players will be unveiled in a primetime special on Monday, Sept. 1 at 8 p.m. ET on NFL Network.
“For 14 seasons, NFL Top 100 has delivered the ultimate peer-ranked countdown in sports,” said Ross Ketover, senior executive at NFL Films. “This year, we’re bringing it to where fans already are – on X – with a fast-paced format that honors the original series.”
This year’s launch continues a 15-year tradition of player-driven rankings, while embracing a modern approach that blends NFL Films’ storytelling with exclusive commentary, raw highlights, and historic footage from the league’s vast archive.
The move to X comes as the platform continues to invest heavily in original sports content. X claims sports is its most engaged topic, with NFL-affiliated accounts boasting nearly 50 million followers. The 2025 NFL Draft alone generated over six million posts from one million authors.
“NFL Top 100 on X will be as raw as the action on the field,” the league said in a release, noting the series is designed to engage fans where they already interact.
This marks the 18th X Originals series announced, joining other high-profile projects like “All In: Boston Celtics,” and “The Offseason,” a women’s soccer docuseries. A video podcast with Venus and Serena Williams is also set to launch later this summer.
“Delivering original content experiences with world-class partners, especially around sports, is a top priority,” said Mitchell Smith, head of original content at X.
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