iHeartMedia has announced the return of its signature Latin music event, iHeartRadio Fiesta Latina. It is scheduled for Saturday, October 25, at Miami’s Kaseya Center. Now entering its 12th year, the concert remains a vital platform for engaging Hispanic audiences across various formats.
This year’s artist roster includes Gilberto Santa Rosa, Morat, Olga Tañón, Kapo, Chyno y Nacho, and Elvis Crespo. Additional performers are expected to be announced in the coming weeks.
Santa Rosa, “El Caballero de la Salsa,” will be honored with the “Corazón Latino Award,” in recognition of cultural contributions to Latin music.
IHeartLatino President and Chief Creative Officer Enrique Santos will host the event.
“Our community looks forward to iHeartRadio Fiesta Latina every year. It’s a moment to celebrate our culture and the global impact of Latin music,” said Santos. “This year, we’re proud to partner for the first time with TelevisaUnivision and stream the event on ViX, making it even more accessible for fans everywhere. It’s going to be an unforgettable night.”
A key update for 2025 is the addition of ViX as the event’s exclusive live-streaming partner. The collaboration with TelevisaUnivision marks the first time Fiesta Latina will be available through the Spanish-language streaming platform. Extending its digital footprint and enhancing accessibility for remote audiences.
The live broadcast will also be carried across iHeartMedia’s network of Spanish-language radio brands. Including formats such as Spanish CHR, Tropical, Tejano, Regional Mexican, and Spanish Oldies.
In addition, the event will be accessible through a wide array of iHeartRadio digital stations, including Salsa Bembé, El Patrón, Tejano Radio, La Mezcla Fuego con DJ Xtreme, and various Latin genre Top 20 channels.
iHeartRadio Fiesta Latina remains a cornerstone of iHeart’s Latino strategy. Blending live entertainment with multiplatform distribution to deepen engagement with one of the fastest-growing listener demographics in the U.S.
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