Michael Eisner: My Advice to New Disney CEO Josh D’Amaro is to Copy What Bob Iger Did

"Keep close the words of Walt Disney: 'We love to entertain kings and queens, but the vital thing to remember is this—every guest receives the VIP treatment.' Good luck."

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Longtime Disney executive Josh D’Amaro has been tabbed as the new CEO to replace Bob Iger next month. Michael Eisner has experience running the company and has shared what he’d tell D’Amaro.

In a post on social media, Eisner — who was the CEO of Disney from 1984 to 2005 — shared that he’d give simple instructions to D’Amaro upon taking over the position.

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“My advice to Josh is continue Bob Iger’s strategy,” Eisner began, “that creativity will handle profits, always protect the brand, and keep close the words of Walt Disney: ‘We love to entertain kings and queens, but the vital thing to remember is this—every guest receives the VIP treatment.’ Good luck.”

He added congratulations to Josh D’Amaro, stating that the company made a “wice pick” in selecting him as it’s next CEO.

Michael Eisner also congratulated Dana Walden on her promotion to President and Chief Creative Officer for the company.

D’Amaro has worked at the company for 28 years. During his tenure, he’s led the largest segment of the company’s business, totalling more than $36 billion in 2025 and overseeing 185,000 worldwide employees.

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He will succeed Iger, who returned to the company in 2022 after previously stepping away as its chief executive. Bob Iger will continue to serve as a senior advisor to Josh D’Amaro and work as a member of the Disney board until he retires from the company on December 31st, 2026.

The 54-year-old D’Amaro has served as the Chairman of Disney Experiences since 2020.

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