Triton Digital has announced a new set of industry-level podcast analytics that equip publishers with download benchmarks, market share visibility, and audience composition insights.
The new Industry Feature Set expands the existing Podcast Metrics by allowing publishers to evaluate their performance beyond their own content. It will provide new insights across the top 20 podcast markets worldwide.
“The introduction of these industry features marks a significant milestone in how publishers can understand their performance,” said Triton Digital Senior Vice President of Measurement Daryl Battaglia. “For the first time, they can compare their growth, audience behavior, and market position against aggregated industry data measured by Triton. These insights give publishers a clearer path to identifying opportunities and communicating their value.”
Triton Digital partnered with the BBC for its proof-of-concept partner, with the broadcaster providing critical feedback to help improve functionality.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
