Fox News and the Kalshi prediction market platform are in discussions about a new partnership.
The two entities are in advanced talks that would include both Fox News and Fox Weather for the Kalshi platform, according to a report from Front Office Sports.
Currently, the overwhelming majority of trading on Kalshi comes from prediction sports markets. While it offers an array of political markets, it has struggled to gain traction in that space.
Fox News wouldn’t be the first cable news outlet partnering with a prediction market company. Kalshi has already established deals with CNN and CNBC. Meanwhile, Dow Jones, the parent company of The Wall Street Journal, has an agreement with Polymarket, as does Yahoo Finance.
The news that Kalshi and Fox News could be close to a partnership comes as both Kalshi and Polymarket have received an influx of investment dollars in recent months. Some investors have provided capital to the organizations that would value the companies at more than $20 billion, reports share.
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