"As we prepare to tip off our second season of NBA on Prime, we’re thrilled to present an exceptional lineup of games featuring the league's biggest stars, iconic rivalries, and high-stakes matchups within the Emirates NBA Cup and expanded postseason coverage, including our first-ever exclusive Eastern Conference Finals."
"The 2025-26 NBA Regular Season on ABC and ESPN averaged 1.9 million viewers through 80 telecasts, up 11% from the year before and the network's best mark since 2018-19."
"Advertising categories were never about clean lines. They were about how many lines you could draw — and how long you could get away with pretending they mattered."
"Through this partnership, DAZN plans to give its audience the ability to engage with prediction trading as part of the viewing experience, creating an additional layer of context and conversation around live competition."
The industry is able to get an early read on whether fans are excited and if an artist, song, or movement is gaining traction and resonating, which can then be incorporated into the artist’s upcoming announcements.
"As we prepare to tip off our second season of NBA on Prime, we’re thrilled to present an exceptional lineup of games featuring the league's biggest stars, iconic rivalries, and high-stakes matchups within the Emirates NBA Cup and expanded postseason coverage, including our first-ever exclusive Eastern Conference Finals."
"The 2025-26 NBA Regular Season on ABC and ESPN averaged 1.9 million viewers through 80 telecasts, up 11% from the year before and the network's best mark since 2018-19."
"Our 2026-27 schedule not only features elite matchups on the biggest stages possible, but new programming innovations designed to build off last year’s resounding successes."