"I was trying to figure out ways I could work with them in some like licensing way. But then I thought, '(Expletive) these guys. I don’t want to work for them. I just don’t.'”
"So we would open up one beer. Half a beer here, half a beer there in unmarked cups. Not to get drunk while we're doing the game, but more just to put him in that mindset of like we're two dudes at the bar watching the game."
"Advertising categories were never about clean lines. They were about how many lines you could draw — and how long you could get away with pretending they mattered."
"Through this partnership, DAZN plans to give its audience the ability to engage with prediction trading as part of the viewing experience, creating an additional layer of context and conversation around live competition."
The industry is able to get an early read on whether fans are excited and if an artist, song, or movement is gaining traction and resonating, which can then be incorporated into the artist’s upcoming announcements.
"So we would open up one beer. Half a beer here, half a beer there in unmarked cups. Not to get drunk while we're doing the game, but more just to put him in that mindset of like we're two dudes at the bar watching the game."