"Advertising categories were never about clean lines. They were about how many lines you could draw — and how long you could get away with pretending they mattered."
"Through this partnership, DAZN plans to give its audience the ability to engage with prediction trading as part of the viewing experience, creating an additional layer of context and conversation around live competition."
The industry is able to get an early read on whether fans are excited and if an artist, song, or movement is gaining traction and resonating, which can then be incorporated into the artist’s upcoming announcements.