A new research-backed session from Coleman Insights aims to help podcast creators build trailers that actually convert listeners — and it’s coming June 3.
What We Know: Coleman Insights, partnering with Nova Entertainment, Pantheon Media, and Earbuds Podcast Collective, will host a free webinar titled “Podcast Trailers: A Playbook for Producing Successful Teasers” on Wednesday, June 3, 2026, at 1:00 PM Eastern. The session draws from a study of 500 U.S. podcast listeners, examining what audiences remember from trailers and which creative elements drive intent to listen.
What’s At Stake: A podcast trailer is often a creator’s first — and most critical — impression on potential listeners. Trailers that don’t connect can mean lost audiences before a show even gets a chance.
What Remains Unclear: It’s not yet clear whether the research will be made publicly available after the event.
What It Means: The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact. The findings challenge common assumptions and offer actionable guidance for creators, marketers, and media professionals looking to sharpen their promotional strategy. If the research holds up, it could meaningfully shift how the industry approaches trailer production going forward. Those interested in attending the free webinar can register by clicking here.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
