BIA Advisory Services has announced the appointment of Michael Guerity as its new Senior Vice President of Market Intelligence and Strategic Communications.
What We Know: Guertiy steps into the role after previously spending 20 years working in media, advertising, and marketing roles. Most recently, he worked as the Head of GTM Strategy and Marketing for Lightcast. Other stops include Cox Media Group and Sinclair Broadcast Group.
What They Said: “Mike brings a unique combination of media industry expertise, strategic communications leadership, digital innovation, and revenue growth strategy that aligns perfectly with BIA’s mission … His experience will help our clients identify emerging opportunities, navigate industry change, and make more informed strategic decisions. His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide.” -BIA Advisory Services CEO Tom Buono
“I’ve long respected BIA’s reputation as one of the most trusted sources of market intelligence in the media industry. Media companies are navigating fundamental shifts in how consumers discover content, how advertisers allocate budgets, and how technology is reshaping the marketplace … That’s the opportunity that attracted me to BIA, and I’m excited to help advance its mission.” -Michael Guerity
What Remains Unclear: What motivated BIA to create this position. It is also unclear when Guerity will begin his duties with the organization.
What It Means: BIA is well known for its forecasting services. By adding Guerity to help beef up and reinforce those forecasts and analytics, it is cementing itself as one of the key players in the space.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
