On-demand audio now claims a majority of all listening time in America. Edison Research’s latest Share of Ear data shows the format’s lead over linear radio keeps growing.
What We Know: On-demand platforms, including streaming music and podcasts, now account for 56% of all audio time in 2026, according to Edison Research’s Share of Ear. That figure marks a steady march forward since the categories first tied in 2023. Meanwhile, linear formats like AM/FM and satellite radio continue shedding share, a reversal of their historic dominance. Consequently, on-demand’s current 12-point advantage mirrors the exact margin linear held back in 2020.
What The Data Shows: (via Edison)
What Remains Unclear: Edison hasn’t detailed whether the pace of on-demand growth will accelerate or plateau from here. Additionally, it’s unclear how much of linear’s decline stems from in-car listening, historically radio’s strongest environment. The report also doesn’t specify how younger versus older demographics are driving the shift.
What It Means: For programmers and advertisers, the message is unmistakable. This is no longer a trend, it’s becoming the standard. Therefore, traditional radio operators must keep investing in streaming and podcast extensions to chase listeners. Meanwhile, linear’s staying power suggests total abandonment remains unlikely anytime soon. Ultimately, the industry’s future increasingly hinges on winning listeners outside the dashboard.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
