Steve Huber departed 100.7 The Bay (WZBA) after Shamrock sold the station to K-LOVE. Flipping last night at midnight. This morning, he appeared on 98 Rock’s morning show with Justin Scott and Spiegel for a nearly hour-long interview.
What We Know Shamrock Media sold 100.7 The Bay to K-LOVE, a Christian broadcaster. Consequently, Huber exited the station after nine years on air. Notably, the company gave him six weeks to say goodbye. Moreover, management’s respectful treatment during the transition surprised many in the industry.
What They Said Huber emphasized radio’s irreplaceable value during his farewell. “When you’re the passenger in somebody’s car,” he explained, “that’s intimate. You’re there for their moments. That connectivity doesn’t exist on Spotify. It doesn’t on iTunes. Therefore, it’s basically social media in your car and on your ears.”
What Remains Unclear Huber hasn’t determined his next career move yet. The 49-year-old prefers taking time with his young family first. Eventually, he’ll decide whether corporate radio appeals to him. Additionally, his future depends on finding meaningful work that aligns with his values.
What It Means This departure reflects a troubling industry pattern. Consolidation and ownership transitions regularly displace seasoned broadcasters across radio. Meanwhile, Huber’s graceful exit suggests something increasingly rare nowadays. In fact, his passion for radio’s human connection reveals why the medium endures despite digital competition.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.