Barrett Media’s Top 20 of 2026 in Audio Advertising advances to day #2. We started this series yesterday with a look at the Top 20 Audio Advertising Agencies (radio and podcast) of 2026. If you didn’t have a chance to see the initial list, click here.
Today, our attention shifts to the Top 20 Podcast Advertisers of 2026. These results represent the feedback supplied by one hundred and forty four voters across the radio, podcast and advertising industries. Our voting committee includes podcasting and radio industry executives, advertising analysts, and radio market managers. It also includes sales managers, account executives, and independent media owners and operators. The voting sample represents sixty one media groups in total.
Important Details
As you review the results, please remember that our voters live in different cities and work for different companies. They have different marketing goals, challenges, preferences, and relationships. They also enjoy different business successes with clients and weigh certain factors higher than others such as total spend, category dominance, campaign consistency, and digital vs. traditional. We involve a large group of voters in this series from various companies in order to avoid geographical and corporate bias.
This series is similar to how we analyze and present our Top 20 in Radio series, which has been in existence since 2016. Each brand, agency and/or individual earns points for votes based on where our voters rank them. A first-place vote equals 20 points. A 20th place vote receives 1 point. We asked voters to answer up to six questions. They shared which agencies, brands and individuals were most valuable to their businesses, in exact order. Barrett Media does not vote in this process. We simply collect the feedback, add up the results, and present the information. Our goal is to showcase the best of the audio advertising industry as recognized by media sales, management, and business professionals.
Lists are subjective, We recognize that. There is no perfect system for presenting a collective snapshot of an industry. However, recognizing businesses, brands and individuals who invest in the audio industry matters as much as celebrating those who create content and connect with listeners. We hope you’ll take a moment to reach out and congratulate everyone recognized this week. Thank them, too, for continuing to invest in and support the audio industry.
I want to thank Dylan Barrett for creating the artwork for this series. I also want to thank every voter who took time to share their feedback. Now without further delay, here are Barrett Media’s Top 20 Podcast Advertisers of 2026.
Additional Notes:
- Better Help finished twenty three (23) points ahead of Quince to earn the top spot in this category.
- Spot #21 belonged to SimpliSafe.
- The closest contest saw AT&T finish six (6) points ahead of Shopify for 12th place.
- Nine (9) companies received at least one first-place vote from our voting committee.
This Week’s Schedule
- Wednesday, October 7: Top 20 Local Radio Advertisers of 2026
- Thursday, October 8: Top 20 National Radio Advertisers of 2026
- Friday, October 9: Top 20 Advertising Executives of 2026
To stay updated on each day’s results, bookmark our website, subscribe to our newsletters, and follow us on X, Facebook, LinkedIn, TikTok, YouTube, and/or Instagram.
