Brian Shactman
40 POSTS
Brian Shactman is a weekly columnist for Barrett News Radio. In addition to writing for BNM, Brian can be heard weekday mornings in Hartford, CT on 1080 WTIC hosting the popular morning program 'Brian & Company'. During his career, Brian has worked for ESPN, CNBC, MSNBC, and local TV channels in Connecticut and Massachusetts. You can find him on Twitter @bshactman.
Exclusive articles:
Being Born to Work in News Media Both a Blessing and a Curse
Our business is changing all the time, and if you’re not trying to learn from others and what’s trending, you’ll be doing something else … soon.
Radio Hosts Can’t Let Election Time Create Fear Of What Makes Them Unique
As I gear up for this incredible -- some would say historic -- stretch of time, I finally am willing to take a side on one particularly thorny issue.
Why News/Talk Radio Hosts Should Treat Summertime as Experimentation Time
Maybe you already follow all your instincts, but if not, go in one day and do exactly what you want and not just what you think you should do.
News/Talk Radio Hosts Need to Expand Their Content Horizons
If we are going to survive and even – dare I say – thrive, then we must be able to pivot, especially when the marketplace tells you so in such glaring fashion.
Does News Radio Become Conservative Talk Radio North of 9 AM?
As a self-avowed independent, the morning show is perfect for me. I react in real time and make a concerted effort to look at all sides of an issue, while making the show (hopefully) a safe space for Democrats and Republicans alike. Can the same be said after 9 AM?
Breaking
Where Kirk Herbstreit Misfired on Being a Fan Working for ESPN
“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”
Dan Le Batard Discusses Meadowlark Media’s Changes, DraftKings Extension, ESPN and Creative Freedom
"One of the things that we wanted to do is give people permission to bet on themselves."
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain...
Rebuilding the Adult Contemporary Playbook
The Playbook is created to share and review with new team members, and to have at the ready for review when questions arise.