Dave Williams

It’s as perfectly imperfect as humans can ever hope to be.

The sad part is these people achieved their high positions by successfully programming actual radio stations to real people in specific markets.

Let’s stop thinking in terms of sound hours illustrated by analog clocks, circles with pie charts, dots, and numbers.

Raise rates but don’t just sell airtime. Sell your clients an exclusive opportunity for a media partnership.

While you’re focused on the bottom line, pay closer attention to the people on the assembly line, the talented men and women trying to crank out an excellent product.