Dave Williams

With radio, the top of the hour always begins with a self-aggrandizing, overly-produced introduction to a program I may have been listening to for half an hour already.

Talk radio and other traditional media are constantly exploited by slick professional manipulators of public opinion who operate at every level of political influence from the White House Press Secretary down to your local school district’s media department.

The answers I’ve received so far are not necessarily related specifically to radio but rather to Life Its Ownself.

The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.

Bias, like beauty, is in the eye of the beholder. If you agree with a particular viewpoint, it’s beautiful.