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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Walking The Thin Line

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One of the toughest decisions for an on-air personality is determining what is fair and appropriate and what is over the line and off...

Why It Pays To Recycle

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It's easy to lose sight of the audience's needs when you're laying out a game plan for your radio show. Usually a Host and...

Shan Shariff – 105.3 The Fan

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Shan Shariff can be described as many things on the air. He can be sarcastic, funny, opinionated, creative and downright ballsy. I remember having...

Should I Make An Appointment?

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There are many different approaches in sports talk radio so keep that in mind as you sift through this column. For some Programmers and...

Marc Hochman – 560 WQAM

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To many, Miami is known for its gorgeous beaches, beautiful weather, excellent restaurants and exciting lifestyle. What doesn't get enough credit though is the...
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Breaking

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

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"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

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"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

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"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

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"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."