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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Sitcoms Not Movies

Columns Jason Barrett Jason Barrett -
Anyone who has worked with me over the past 10 years has either heard me utter the term "Sitcoms Not Movies" or they've seen something...

Personality Profile: Rob Ellis

Features Jason Barrett Jason Barrett -
In the city of brotherly love, sports and passion go hand in hand. Having worked a short time there back in 2006, I learned how...

Growing Sports Radio’s Bottom Line!

Columns Jason Barrett Jason Barrett -
For the past 19 years I've made my living in the radio industry. Most of that time has been spent in the sports talk radio...

The Face of Your Audience: Why Perception Isn’t Always Reality

Columns Jason Barrett Jason Barrett -
In 2013, Arbitron conducted a study on radio listening which showed that over 92% of American's over the age of twelve listen to the...

Scott Kaplan – Mighty 1090

Radio Jason Barrett Jason Barrett -
When it comes to the sports media business, few people stay as busy as Scott Kaplan. Since 2001 Kaplan has been a steady presence on San...
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Breaking

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

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"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

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"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

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"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

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"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."