Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Are You Sure You’re Ready To Be Your Own Boss?

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"I realize that the oversight and direction that comes with working for someone else isn't for everyone. It definitely is what worked best."

Forget the Email, Just Smile & Dial

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"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."

What’s Your Style?

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"The key was to learn how to be versatile enough in your approach to respect how others communicate."

Not Every Client Has To See To Believe

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"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."

Learn By Doing, Earn By Learning

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"Try the 3 E’s: Experience, Exposure, and Education."
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Breaking

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

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"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."