4 Steps For Turning A Call In Into A Closed Deal
"By communicating up front, you will hopefully eliminate the 25% of clients who you will never really click with and should have never been assigned to you in the first place."
Want To Sell Digital? Know How It Works For The Client!
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
News & Sports Is A Perfect Marriage For Sales
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."
Convenience Stores Are Perfect Summer Partners
"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why we set up near beer coolers often. Those are our guys."
Know The Research That Serves You Best And Forget The Rest
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."