Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

4 Steps For Turning A Call In Into A Closed Deal

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"By communicating up front, you will hopefully eliminate the 25% of clients who you will never really click with and should have never been assigned to you in the first place."

Want To Sell Digital? Know How It Works For The Client!

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Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

News & Sports Is A Perfect Marriage For Sales

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"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."

Convenience Stores Are Perfect Summer Partners

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"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why we set up near beer coolers often. Those are our guys."

Know The Research That Serves You Best And Forget The Rest

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"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."
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Breaking

NBC Sports Networks Reportedly Likely Next In Line To Exit Current RSN Model

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"As this landscape changes, it’s important to find ways to deliver the product in the way people are consuming the game these days. So it’s a challenge. … I think we’re all optimistic that we can get to a good place."

60 Minutes Producer Henry Schuster Exits

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"I have been thinking about leaving for a while now, and when the opportunity presented itself in February, I took it."

The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."