Kevin Robinson

102 POSTS

Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities.

Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

The All-Christmas Flip Timing Is Key for AC Radio Success

Columns Kevin Robinson Kevin Robinson -
"Boxcar-type numbers follow stations when they flip the All-Christmas switch. Nearly every Adult Contemporary brand has adopted the All-Christmas banner"

Brand Blunders Keep Happening—Lessons for AC Radio

Columns Kevin Robinson Kevin Robinson -
Two American-based brands stepped into a pile last week.

Why Q4 Is AC Radio’s Prime Promo Season

Columns Kevin Robinson Kevin Robinson -
If you’re not actively working with your promotional team NOW, creating promotional and sales opportunities, the rest of the year will slip through your fingers.

How Succession Planning Could Save AC Radio’s Biggest Daypart

Columns Kevin Robinson Kevin Robinson -
A Succession Plan is hard to face. Most lack the foresight or fortitude to broach the subject.

How AC Radio Can Stop Being Background Noise and Stand Out

Columns Kevin Robinson Kevin Robinson -
Adult Contemporary radio doesn’t need to shout to be heard. Promoting obvious uniqueness without arrogance will sit well with your listener.
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Shark Week works because it's built, engineered, and marketed

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"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"