The All-Christmas Flip Timing Is Key for AC Radio Success
"Boxcar-type numbers follow stations when they flip the All-Christmas switch. Nearly every Adult Contemporary brand has adopted the All-Christmas banner"
Brand Blunders Keep Happening—Lessons for AC Radio
Two American-based brands stepped into a pile last week.
Why Q4 Is AC Radio’s Prime Promo Season
If you’re not actively working with your promotional team NOW, creating promotional and sales opportunities, the rest of the year will slip through your fingers.
How Succession Planning Could Save AC Radio’s Biggest Daypart
A Succession Plan is hard to face. Most lack the foresight or fortitude to broach the subject.
How AC Radio Can Stop Being Background Noise and Stand Out
Adult Contemporary radio doesn’t need to shout to be heard. Promoting obvious uniqueness without arrogance will sit well with your listener.