Kevin Robinson

102 POSTS

Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities.

Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

Connecting with AC Radio Listeners: One Size Won’t Fit All

Connecting with the Adult Contemporary listener while understanding generational preferences makes all the difference.

How Melissa Forman Lights Up Mornings on 93.9 Lite FM Chicago

"Radio is a two-way street between you and the listener."

Adult Contemporary Needs A Brand, Not Just a Playlist

Just because you're in an Adult Contemporary format does not mean your brand needs to be placed in the background.

Rebuilding the Adult Contemporary Playbook

The Playbook is created to share and review with new team members, and to have at the ready for review when questions arise.

AC Radio: Opportunities Don’t Take Summer Vacations

The Adult Contemporary brands we partner with tend to be a bit sleepy during the summer months. However, now is the time to cobble the rest of the year together.

Breaking

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Shark Week works because it's built, engineered, and marketed

New Game Lets Radio Pros Win the Ratings War

"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"