Kevin Robinson

102 POSTS

Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities.

Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

Listen To Your Brand and Ask ‘Why Do We Do That?’

Columns Kevin Robinson Kevin Robinson -
We get so close to our brand that we can’t hear clutter creep or aging imaging day to day.

104.1 WIKY’s DJB And A 51 Year Radio Love Affair

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You’re not going to make a ton of money. You have to love it to make it a career. Be prepared to do about anything.

How to Select Special Programming For AC Radio Stations

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If you air special programming or are considering a new show, think strategically about placement and tactically about promotion.

Back To The Future With Adult Contemporary Radio

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Opinions on the future of radio wildly vary. As also goes the future of Adult Contemporary radio.

Strategy vs. Tactics in Adult Contemporary Programming

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Simply put, Strategy is ‘Doing The Right Thing’.' Tactics – ‘Doing Things Right.'
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