Kevin Robinson

102 POSTS

Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities.

Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

A Reminder for Radio to Not Stray From Your Audience’s Expectation

Columns Kevin Robinson Kevin Robinson -
"As a talent, your persona is what your audience expects when you are on-air and off-air"

Why All-Christmas Radio Formats Still Deliver Huge Ratings Every Holiday Season

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"If I have a basic Christmas playlist guiding principle, it’s putting the listeners’ interests ahead of my own."

How to Recruit and Train the Next Generation of Radio Broadcasters

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"When we do identify and successfully recruit fresh talent to our properties, on-boarding and hands-on training are sporadic and inconsistent."

Kevin & Taylor Launch New Era on Star 94.1 After a Quarter Century at ‘The Fish’

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Twenty five years is a long time. Not simply in broadcast, but in anyone’s quarter of a century. For scope, in the NEXT twenty five...

What Radio Broadcasters Can Do to Prepare For the Expected Job Loss Tsunami

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"Being downsized is not a reflection of your talent or value—it’s a business decision."
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Breaking

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

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"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

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"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

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Shark Week works because it's built, engineered, and marketed

New Game Lets Radio Pros Win the Ratings War

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"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"