Radio Format Evolution: Keeping Classic Hits Fresh For the Next Generation
"Stations are actively evolving their formats as the core listener demographic ages and as younger listeners enter the 35-54 target."
Why Coaching Makes a Difference in Radio
"Create the time to invest in your most important asset - Talent."
Counter-Programming the All-Christmas Music Station
"There is little you can do. Or is there?"
How Nick “Cosmo” Schudel Remains a Radio Unicorn in America’s Heartland on Y107
"I can be hip and connect to the demo without faking it. I talk about what they’re talking about truthfully. I’m not going to pretend to know a show because it’s on a prep sheet. I’ve got to be authentic"
A Reminder for Radio to Not Stray From Your Audience’s Expectation
"As a talent, your persona is what your audience expects when you are on-air and off-air"