Kevin Robinson

105 POSTS

Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities.

Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

How ‘Hammer & Nigel’ Transitioned From Turntables to News/Talk Dominance

"You have to be willing to outwork everybody and provide something they can’t get anywhere else. You have to be authentic, but you can totally make your own path. I’m walking, living proof."

What the NFL Should Consider Heading Into Next Year’s Super Bowl Halftime Show

"Next year, NFL executives would be well served by walking the tailgate acreage of Lucas Oil Stadium, Soldier Field, or Levi’s Stadium. Listen to what pours out of speakers before kickoff."

How Glenn Beck Is Navigating The A.I. Opportunity While Guarding Credibility

"I can create so much more exactly the way I want, and then pass it to humans to make it better. That's using A.I. as a tool."

Recognizing Three of Radio’s Most Impactful Coaching Trees

"No one scales the mountain of success alone. Take time to thank those who helped you along the way."

Why A.I. Is Forcing Radio To Adapt Faster Than Ever

"The future will be guided by algorithms, but it will also be driven by talent—programming, on-air, and creative professionals—who know how to merge innovation with personality."

Breaking

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."