Kevin Robinson

107 POSTS
Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities. Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

Building Radio On Creative Risk Taking Starts With Shedding Fear

"Your next big creative spark favors those who embrace change, consistently generate ideas, and refuse to fear failure."

Music Radio Must Stop Cloning Playlists And Start Creating Culture

"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."

How ‘Hammer & Nigel’ Transitioned From Turntables to News/Talk Dominance

"You have to be willing to outwork everybody and provide something they can’t get anywhere else. You have to be authentic, but you can totally make your own path. I’m walking, living proof."

What the NFL Should Consider Heading Into Next Year’s Super Bowl Halftime Show

"Next year, NFL executives would be well served by walking the tailgate acreage of Lucas Oil Stadium, Soldier Field, or Levi’s Stadium. Listen to what pours out of speakers before kickoff."

How Glenn Beck Is Navigating The A.I. Opportunity While Guarding Credibility

"I can create so much more exactly the way I want, and then pass it to humans to make it better. That's using A.I. as a tool."

Breaking

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."

I’ve Been a Music Tourist for Years. I Just Didn’t Know What to Call It.

A couple of years ago, my family and I...