Peter Thiele

160 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

How to Take Your Personal Brand to the Next Level

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Always respect your brand’s relationship with the station. You are a 24-hour-a-day goodwill ambassador for your employer. Always keep that in the forefront of your skull. 

3 Tips on How to Get Station and Market Research Without the Whopping Budgets

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Many of us have not seen research in a while. I am going to give you some poor man tips for getting the pulse of your community. 

One Question Every News/Talk Radio Host Needs to Answer Truthfully

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Everyone hates listening to themselves. Everyone. Now, since that is a truth, we can all agree on why should you listen to yourself.

How to Follow the Radio Ratings Data to News/Talk Success

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The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.

News/Talk Radio Hosts All Need Some Resilience

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This is probably not the most eloquent or unique thing that you have read on the subject, but hopefully, it allows you to chew through a few things. 
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Breaking

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."