Peter Thiele

177 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

8 More Radio Commercial Copywriting Tips

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If you do not grab the attention of the listener or viewer, you have failed in your quest to sell more product.

8 Ways to Take Your Commercials From Drab to Fab

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Our main source of income is derived from commercials. There are a lot of bad commercials.

6 Talk Radio Sins Nearly Every Host Commits

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When you crack open that microphone, you must come out swinging. 

When Being a Radio Host Becomes More of an On-Air Therapist

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The confines of a radio station, that microphone creates an open-air confessional for that part of your personality that can’t interact well with others.

3 Tips For News/Talk Radio Professionals to Reach Their Peak Performance

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How do you stay motivated? There is not a talk show host, producer, program director whisperer. You must induce your own enthusiasm.
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Breaking

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

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People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

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"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

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"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

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“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."