Peter Thiele

160 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

3 Tips to Avoid Ruining the Ratings Expected from the 2024 Presidential Election

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This election season, think about your audience first.  Tell them the truth.  Your job is not to represent the powerful but defend the people.

Will Radio Be the Next Video Star?

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I often see radio station videos online with minimal production values. This is very problematic. People want eye candy.

Separating Confirmation Bias From The Truth is More Difficult Than Ever

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I love it when listeners send me YouTube video links or article links. I can usually confirm or lance the misinformation boil in the heart in less than 60 seconds. 

Joining iHeart Radio Means My Job at KZRG Could Be Yours

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Radio in 2024 will be about adaptation. We need to reinvent some aspects of our medium. 

As 2024 Approaches, What Are News/Talk Radio Professionals Focused On?

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What do you want your station(s) to accomplish? What needs a fresh coat of paint on the station? Is there a show on the station that needs a reinvention?
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Breaking

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."