Peter Thiele

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Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

Are You Grabbing the Attention of Your Audience?

There are millions of websites, 500 TV stations, streaming services, social media, numeous radio stations, and YouTube that are vying for eyeballs. Are you grabbing the attention of your audience? 

Super Bowl Show Prep For NFL Newbies

Sunday’s big game should be a huge part of your on-air discussion. Your audience will be watching it. Do not ignore the one thing that most Americans can agree on. 

Team Radio Shows Need Fine-Tuning

Radio is teamwork. Being on a team show can be so much more fun. But certain dynamics make a team show work.  You can’t be parrots...

6 Radio Pet Peeves

Ok, this is what angers me. Am I truly an angry little man?

The Untold Challenges Radio Professionals See While Moving For A New Job

Moving sucks, but adventures and personal growth are the benefits. 

Breaking

The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."