Peter Thiele

163 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

A Guide on How to Bust Onto the Talk Radio Scene in 2024

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Build your brand from the ground up. Study what is successful on the platform of your choice.

8 More Radio Commercial Copywriting Tips

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If you do not grab the attention of the listener or viewer, you have failed in your quest to sell more product.

8 Ways to Take Your Commercials From Drab to Fab

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Our main source of income is derived from commercials. There are a lot of bad commercials.

6 Talk Radio Sins Nearly Every Host Commits

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When you crack open that microphone, you must come out swinging. 

When Being a Radio Host Becomes More of an On-Air Therapist

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The confines of a radio station, that microphone creates an open-air confessional for that part of your personality that can’t interact well with others.
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Breaking

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

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"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."