Exclusive articles:
The State Of Radio And What Are We Doing About The Future
I think there is some sense in the idea that one all-news radio station is really all the city can sustain, but it’s about cash more than anything from the LMA to the AFTRA contract to the sales commissions.
A Radio Road Map From The Presidential Election
-what is the “est” factor of my brand, how is it defined? Loud-est? Funni-est? Brash-est? Friendli-est? Warm-est?
Radio Needs A Better Listener Measurement System
Let’s start here: The diary system is inefficient, clunky, and unreliable compared to digital measurement.
Brand Expectations Matter In Viral Moments
If the brand expectation is warm and inviting, meet that. If not, “compassion and grace” generally doesn’t attract attention or get a market buzzing or fans talking. It’s vanilla.
10 Things Radio Needs To Fix Now
And so from the home office here in Providence, Rhode Island, the top ten things radio needs to fix and get right ASAP!
