When Chris Cuomo was a guest on the July 26th edition of NewsNation’s “Dan Abrams Live”, it drew an audience to the tune of 187,000 viewers. While a far cry from the ratings he had gotten in his CNN days, it was more than triple the normal amount of viewership for the fledgling news channel. Cuomo’s appearance, his first in public since his CNN firing from Nov. 2021, was a prelude to his new nightly program on NewsNation.
Oct. 3rd was the launch date for “Cuomo”. and, as recently reported here on Barrett News Media, it delivered 147,000 viewers.
In the three nights that followed, “Cuomo” built upon his premiere numbers:
- Tuesday, Oct. 4, 2022: 193,000 viewers; 21,000 adults 25-54
- Wednesday, Oct. 5, 2022: 174,000 viewers; 30,000 adults 25-54
- Thursday, Oct. 6, 2022: 156,000 viewers; 30,000 adults 25-54
In its nine weeknight editions thus far (Oct. 3-7 and Oct. 10-13), “Cuomo” has averaged 152,000 viewers including 21,000 within the key 25-54 demographic, according to Nielsen Media Research. While those figures are about one-sixth of his CNN “Cuomo Prime Time” audience from the same week one year ago — an 849,000 total viewers/154,000 adults 25-54 average from Oct. 5-8, 2021 — NewsNation’s “Cuomo” more than tripled its recent former time slot occupant (a general headlines program entitled “NewsNation Prime”) among total viewers and more than doubled it in adults 25-54, comparing it to data from the weeknights of Sep. 12-30, 2022 (“NewsNation Prime” — 47,000 viewers/8,000 adults 25-54) “Cuomo” achieved a series-to-date high in 25-54 on Wednesday, Oct. 12 with 46,000 (along with 181,000 total viewers that night, its second-best-ever thus far).
Going by the “rising tide lifts all boats” analogy, the presence of “Cuomo” has also improved (for the most part) its surrounding programs in prime time. Here is how they performed from Sep. 12-30:
- On Balance with Leland Vittert (7 p.m.): 50,000 viewers; 11,000 adults 25-54
- Dan Abrams Live (9 p.m.): 56,000 viewers; 12,000 adults 25-54
- Banfield (10 p.m.): 49,000 viewers; 9,000 adults 25-54
And here is how they performed from Oct. 3-13, since the arrival of “Cuomo” at 8 p.m.:
- On Balance with Leland Vittert (7 p.m.): 61,000 viewers (+22%); 12,000 adults 25-54 (+9%)
- Dan Abrams Live (9 p.m.): 86,000 viewers (+54%); 16,000 adults 25-54 (+33%)
- Banfield (10 p.m.): 57,000 viewers (+16%); 7,000 adults 25-54 (-22%)
Not surprisingly, “Cuomo” lead-out “Dan Abrams Live” has benefitted the most; it has twice achieved above 100,000 viewers during that time (precisely, 106,000 on each Oct. 3 and Oct. 5). Even “Cuomo” lead-in “On Balance” once drew above the 100,000-viewer mark (103,000 on Oct. 13).
While NewsNation still has a long way to go to catch its long-established cable news brethren in the ratings, having “Cuomo” at night has provided the 2-year-old news outlet a positive step forward.
Cable news averages for October 3-9, 2022:
Total Day (Oct. 3-9 @ 6 a.m.-5:59 a.m.)
- Fox News Channel: 1.468 million viewers; 197,000 adults 25-54
- MSNBC: 0.746 million viewers; 76,000 adults 25-54
- CNN: 0.530 million viewers; 104,000 adults 25-54
- HLN: 0.163 million viewers; 46,000 adults 25-54
- CNBC: 0.128 million viewers; 30,000 adults 25-54
- Fox Business Network: 0.120 million viewers; 13,000 adults 25-54
- Newsmax: 0.117 million viewers; 13,000 adults 25-54
- The Weather Channel: 0.106 million viewers; 21,000 adults 25-54
Prime Time (Oct. 3-8 @ 8-11 p.m.; Oct. 9 @ 7-11 p.m.)
- Fox News Channel: 2.250 million viewers; 280,000 adults 25-54
- MSNBC: 1.211 million viewers; 110,000 adults 25-54
- CNN: 0.631 million viewers; 136,000 adults 25-54
- Newsmax: 0.188 million viewers; 22,000 adults 25-54
- CNBC: 0.173 million viewers; 56,000 adults 25-54
- HLN: 0.172 million viewers; 46,000 adults 25-54
- The Weather Channel: 0.108 million viewers; 19,000 adults 25-54
- NewsNation: 0.089 million viewers; 13,000 adults 25-54
- Fox Business Network: 0.046 million viewers; 8,000 adults 25-54
Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:
1. The Five (FOXNC, Wed. 10/5/2022 5:00 PM, 60 min.) 3.644 million viewers
2. Tucker Carlson Tonight (FOXNC, Thu. 10/6/2022 8:00 PM, 60 min.) 3.587 million viewers
3. Tucker Carlson Tonight (FOXNC, Wed. 10/5/2022 8:00 PM, 60 min.) 3.474 million viewers
4. The Five (FOXNC, Tue. 10/4/2022 5:00 PM, 60 min.) 3.463 million viewers
5. Tucker Carlson Tonight (FOXNC, Tue. 10/4/2022 8:00 PM, 60 min.) 3.456 million viewers
6. The Five (FOXNC, Thu. 10/6/2022 5:00 PM, 60 min.) 3.367 million viewers
7. The Five (FOXNC, Mon. 10/3/2022 5:00 PM, 60 min.) 3.228 million viewers
8. The Five (FOXNC, Fri. 10/7/2022 5:00 PM, 60 min.) 3.132 million viewers
9. Jesse Watters Primetime (FOXNC, Thu. 10/6/2022 7:00 PM, 60 min.) 3.028 million viewers
10. Jesse Watters Primetime (FOXNC, Wed. 10/5/2022 7:00 PM, 60 min.) 3.010 million viewers
29. Rachel Maddow Show (MSNBC, Mon. 10/3/2022 9:00 PM, 60 min.) 2.253 million viewers
151. Erin Burnett Outfront (CNN, Tue. 10/4/2022 7:00 PM, 60 min.) 0.936 million viewers
202. Real Time With Bill Maher “Episode 615” (HBO, Fri. 10/7/2022 10:01 PM, 53 min.) 0.763 million viewers
346. Last Week Tonight (HBO, Sun. 10/9/2022 11:22 PM, 35 min.) 0.495 million viewers
349. The Daily Show (CMDY, Wed. 10/5/2022 11:00 PM, 30 min.) 0.483 million viewers
378. Kudlow (FBN, Thu. 10/6/2022 4:00 PM, 60 min.) 0.405 million viewers
431. Forensic Files “Deadly Curve” (HLN, late Wed. 10/5/2022 12:00 AM, 30 min.) 0.315 million viewers
452. American Greed “American Greed 206 Chasing Tesla” (CNBC, Tue. 10/4/2022 10:00 PM, 60 min.) 0.292 million viewers
557. America’s Morning Headquarters (TWC, Mon. 10/3/2022 9:00 AM, 60 min.) 0.228 million viewers
625. Cuomo (NWSN, Tue. 10/4/2022 8:00 PM, 60 min.) 0.193 million viewers
Top 10 cable news programs (and the top programs of other outlets with their respective associated ranks) among adults 25-54:
1. The Five (FOXNC, Wed. 10/5/2022 5:00 PM, 60 min.) 0.530 million adults 25-54
2. Tucker Carlson Tonight (FOXNC, Wed. 10/5/2022 8:00 PM, 60 min.) 0.505 million adults 25-54
3. Tucker Carlson Tonight (FOXNC, Thu. 10/6/2022 8:00 PM, 60 min.) 0.496 million adults 25-54
4. Tucker Carlson Tonight (FOXNC, Tue. 10/4/2022 8:00 PM, 60 min.) 0.480 million adults 25-54
5. Tucker Carlson Tonight (FOXNC, Mon. 10/3/2022 8:00 PM, 60 min.) 0.445 million adults 25-54
6. Jesse Watters Primetime (FOXNC, Wed. 10/5/2022 7:00 PM, 60 min.) 0.442 million adults 25-54
7. Hannity (FOXNC, Wed. 10/5/2022 9:00 PM, 60 min.) 0.425 million adults 25-54
8. The Five (FOXNC, Tue. 10/4/2022 5:00 PM, 60 min.) 0.418 million adults 25-54
9. Jesse Watters Primetime (FOXNC, Tue. 10/4/2022 7:00 PM, 60 min.) 0.403 million adults 25-54
10. Jesse Watters Primetime (FOXNC, Mon. 10/3/2022 7:00 PM, 60 min.) 0.389 million adults 25-54
45. Anderson Cooper 360 (CNN, Tue. 10/4/2022 8:00 PM, 60 min.) 0.244 million adults 25-54
61. Rachel Maddow Show (MSNBC, Mon. 10/3/2022 9:00 PM, 60 min.) 0.219 million adults 25-54
78. The Daily Show (CMDY, Wed. 10/5/2022 11:00 PM, 30 min.) 0.201 million adults 25-54
121. Real Time With Bill Maher “Episode 615” (HBO, Fri. 10/7/2022 10:01 PM, 53 min.) 0.159 million adults 25-54
123. Last Week Tonight (HBO, Sun. 10/9/2022 11:22 PM, 35 min.) 0.157 million adults 25-54
234. Forensic Files “Beaten By A Hair” (HLN, late Wed. 10/5/2022 2:30 AM, 30 min.) 0.111 million adults 25-54
204. American Greed “American Greed 206 Chasing Tesla” (CNBC, Tue. 10/4/2022 10:00 PM, 60 min.) 0.120 million adults 25-54
416. America’s Morning Headquarters (TWC, Wed. 10/5/2022 9:00 AM, 60 min.) 0.070 million adults 25-54
476. Kudlow (FBN, Thu. 10/6/2022 4:00 PM, 60 min.) 0.059 million adults 25-54
725. Cuomo (NWSN, Thu. 10/6/2022 8:00 PM, 60 min.) 0.030 million adults 25-54
Source: Live+Same Day data, Nielsen Media Research