Ahead of its inaugural season of covering the NBA, Amazon’s Prime Video division has announced that its studio show surrounding game broadcasts will include sports journalist Taylor Rooks and former NBA forwards Dirk Nowitzki and Blake Griffin. The studio team will make its debut in October 2025 surrounding the debut of the NBA on Prime Video as the company embarks on an 11-year media rights deal with the league for a reported $1.93 billion annually. Prime Video adds the NBA to its sports portfolio, which includes the NFL, WNBA and several documentaries.
The media rights package for Amazon includes an opening week doubleheader at the start of the 2025-26 season, along with Emirates NBA Cup games in the knockout, semifinal and championship rounds, the SoFi Play-In Tournament and six Conference Finals. This new studio show will emanate from Culver City, Calif. from the Amazon MGM Studios lot, complementing the game broadcasts on Prime Video.
“We are thrilled to have Taylor, Dirk, and Blake on board as the foundation for our NBA studio coverage,” Jared Stacy, global head of production at Amazon, said in a statement. “Together they bring a mix of credibility, charisma, and unique insight on the game that will inform and entertain NBA fans starting this fall. Taylor is one of the most well respected and thoughtful people working in NBA media today, while Blake and Dirk are legends of the game ready to share their insightful analysis and sense of humor with NBA fans.”
Rooks has been working with Prime Video since the premiere of Thursday Night Football in 2022 as its features reporter on studio programming. In addition to this role, she also works as a host and reporter with Warner Bros. Discovery for its TNT Sports and Bleacher Report properties. Under her new role with Prime Video, she will bring her perspectives to pregame, halftime and postgame coverage of the NBA.
“I’m thrilled to continue to grow my role at Prime Video and help shape their NBA coverage from the ground up,” Rooks said in a statement. “With the addition of legends like Dirk and Blake, we’re not just building a show, we are crafting an experience that will be entertaining and truly special for basketball fans. This is a career milestone for me and I’m incredibly excited to share my love and passion for this game with NBA fans all over the world.”
Nowitzki, a 14-time All-Star and former NBA champion, is widely recognized as one of the greatest players in the history of the game. Throughout his 21-year career with the Dallas Mavericks, he became the leading scorer for the franchise and the first European-born player to score over 30,000 points. A member of the NBA’s 75th Anniversary Team who retired as the sixth-highest scorer in league history, Nowitzki will lend his analysis on Prime Video beginning next season.
“I am excited to join the Amazon family and honored to be a part of its NBA coverage,” Nowitzki said in a statement. “I have always wanted to remain close to the game that I love and building something new alongside this talented crew is an experience I look forward to. I’m extremely thankful for the opportunity and cannot wait to get started.”
Griffin, the former first-overall pick in the 2009 NBA Draft and six-time NBA All-Star, compiled a storied career as a dominant power forward. In addition to winning the Rookie of the Year award in 2011, he was also the champion of the NBA Slam Dunk Contest where he dunked over a car. Griffin scored more than 14,000 points, 6,000 rebounds and 3,000 assists during his 14-year career with the LA Clippers, Detroit Pistons, Brooklyn Nets and Boston Celtics.
“I’m unbelievably excited to join the Amazon family,” Griffin said in a statement. “Basketball has obviously been a huge part of my life, and I consider myself a true fan of the game. I’m excited for a new opportunity to share some of what I have learned over the years with other NBA fans. I have been incredibly impressed with Amazon’s NFL programming for Thursday Night Football, and my conversations with the team around the NBA partnership have been equally inspiring. I’m honored to be a part of this launch and a new era for Prime Video sports.”
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