20 Brands in 20 Days

You will hear songs like Restless Heart on the Tiger. You're going to hear the Nitty Gritty Dirt Band. You're going to hear The Bellamy Brothers and Jamie Fricke.

It's the Classic Hits, the Classic Rock that everyone expects; everyone loves, and everyone knows every lyric of every song. That is our mojo. However, the power is between the songs.

We could be everybody's P2 and be successful. But we have a great street presence with a great brand face in Moose, who gets out, shakes hands, and kisses babies.

It's certainly not brain surgery to see that one sits on the top end of adults 25-54 and one sits on the bottom end of adults 25-54, kind of protecting each other.

I'm very grateful and fortunate to celebrate four years of managing this brand as of this past Monday.

I hear this frequently. Well, it sounds like a small market, but our listeners aren't going. I live in San Diego, so radio shouldn’t be doing this.

When I was a kid, I convinced my parents to let me wear my WMMR sweatshirt in my school picture. I didn’t really understand the psychology of it then; I just knew I loved the radio station enough to want to wear the logo.

We have a new music show called “It Hurts When I Pee” and similar things. It's our reverence for imagery and that type of stuff as well. And it has grown up, obviously. The station has been a brand since 96.

: I think we've always been a leader in new music. It's a position, for some reason, I've been tied to. I don’t know why, but it always seems that way.

We look to find music in all the different places, whether it’s the labels or streaming, any of the new music discovery platforms out there. We look at everything.