"Companies have to understand that the best expect to be compensated, and challenged. Money matters, but if it's all you've got, eventually your top stars will chase new situations."
CBS News thinks that its anchors need not fact-check the candidates in real time during Tuesday’s vice-presidential debate. Like CNN before it, CBS figures...
Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.
As news media outlets put the finishing touches on their election day coverage plans there are three things likely being overlooked but shouldn’t be.
1...
“How people approach and find content and listen to things is changing,” she says. “I talked to various parts of the company about why it’s very important for stations to talk about and promote our app and how listeners can use it.”
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...