The NFL Knows Its Value and That Could Upend the TV Business

Alex Sherman is an excellent reporter. He covers the sports media and sports business for CNBC. I really hope you read his story last...

Fame, Fear, Fortune, Fun or Freedom: Which of the Five F’s Drive You?

"Companies have to understand that the best expect to be compensated, and challenged. Money matters, but if it's all you've got, eventually your top stars will chase new situations."

See Something, Say Something: Why Debates Need Real-Time Fact Checking

CBS News thinks that its anchors need not fact-check the candidates in real time during Tuesday’s vice-presidential debate. Like CNN before it, CBS figures...

Three Minutes And Emotional Impact = Better Ratings

Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.

Radio Stations Should Invest in Qualitative Research

After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...

Big Radio Needs to Treat Employees Better and Remember ‘The Golden Rule’

You may have heard the story about what went on recently in Chicago between Audacy's 670 The Score and former host Jason Goff, who...

Three Things Media Outlets Need to Include in Election Coverage

As news media outlets put the finishing touches on their election day coverage plans there are three things likely being overlooked but shouldn’t be. 1...

For Leslie Scott, Digital + Programming = Success

“How people approach and find content and listen to things is changing,” she says. “I talked to various parts of the company about why it’s very important for stations to talk about and promote our app and how listeners can use it.”

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

Scott Van Pelt Represents the Past and Future of ESPN SportsCenter Anchors

It is fitting that ESPN SportsCenter anchor Scott Van Pelt is based in Washington DC, because he’s a national treasure, standing as tall as...

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