"There is a long list of professionals who are very much capable of not only creating timely local content but innovative content. They are people who can engage directly with others."
Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.
"Portnoy takes a very different approach to running Barstool than Pitaro does at ESPN. Both work because their companies employ people who understand the culture, fit, approach, and vision."