Three Minutes And Emotional Impact = Better Ratings

Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.

Radio Stations Should Invest in Qualitative Research

After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...

Big Radio Needs to Treat Employees Better and Remember ‘The Golden Rule’

You may have heard the story about what went on recently in Chicago between Audacy's 670 The Score and former host Jason Goff, who...

Three Things Media Outlets Need to Include in Election Coverage

As news media outlets put the finishing touches on their election day coverage plans there are three things likely being overlooked but shouldn’t be. 1...

For Leslie Scott, Digital + Programming = Success

“How people approach and find content and listen to things is changing,” she says. “I talked to various parts of the company about why it’s very important for stations to talk about and promote our app and how listeners can use it.”

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

Scott Van Pelt Represents the Past and Future of ESPN SportsCenter Anchors

It is fitting that ESPN SportsCenter anchor Scott Van Pelt is based in Washington DC, because he’s a national treasure, standing as tall as...

News Talk Radio and the Art of the Reset

I have been beachcombing the last couple of months and listening to a lot of news talk radio. I am hearing a lot of...

‘The Bear’ May Have Lessons For Radio

Seriously, if you’re not watching “The Bear,” it’s not only one of the best current shows; it’s easily one of the best character dramas that’s ever been on TV

Cris Collinsworth NBC Extension Means Network NFL Analyst Roles Are Filled Through 2027 Season

So, Cris Collinsworth haters, today is not your day. According to Andrew Marchand’s reporting for The Athletic, Collinsworth and NBC are closing in on...

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