Radio Screwed Up When It Stopped Thinking Big, Acting Small
Some companies tried to go off and create Think Big, Act Big radio and got away from the local, start-up feel.
Are You And Your Music Radio Brand Electable?
Your actions today build the brand that’s remembered at ‘the polls.’ Are you and your brand - electable?
What Do News/Talk Radio Leaders Want and Need From Network News Partnerships?
"First and foremost, it needs to reflect the audience. Is this going to be a benefit that your audience will appreciate?"
How Important is Media Industry Coverage to Media Industry Professionals?
"I wondered if media executives consider what we're doing important. If we stopped covering the business and shut down tomorrow, how much would it matter?"
The End of the Print Newspaper, And the Value of Change
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Trick or Treat Lessons For Music Radio
Radio’s enduring difference is the power of reach and frequency. In the spirit of election week, do it early and often when promoting something that needs attention.
This Column Will Not Be Reissued
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...
Bob Costas Has Been the Play-by-Play Voice of My Lifetime
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...
News Talk Radio Hosts Need to Inform During Election Coverage, But Also Have Fun and Enjoy It
In case you were unaware, there's an election around the corner. I know you had no idea. But here we are with just days...
AM Radio The Bell Tolls For Thee
Over the past few years, automakers like Ford and Tesla have announced plans to drop AM radios in their electric vehicles, saying their EV motors interfere with AM reception and audio quality.
