ESPN and the 2024 ESPY Awards Mix Sports Entertainment with a Great Cause
Serena Williams hosted the special night from Los Angeles which continued to support The V Foundation for Cancer Research.
The Difference Between News/Talk Radio Programmer and Bureaucrat
The sad part is these people achieved their high positions by successfully programming actual radio stations to real people in specific markets.
Sports Radio Advertising vs. Social Media
While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.
As History Unfolds, It’s Important for News/Talk Radio to Remain Focused on Playing the Hits
It's cliche, but we are living through history. And your audience is coming to you for the latest on this unfolding history, with opinions, analysis, and an ability to move the story forward.
ESPN, NBC and Amazon’s NBA Media Rights Package is a Big Win for Sports
I can't help but just continue to think this is a good thing for sports and let the rest of it sort itself out.
Radio Hosts Shouldn’t Be So Quick to Provide Basic PR Services to Politicians
Guests who don’t want to answer your questions aren’t worth having.
Steve Gregory Has Waited More Than a Decade to Involve College Students on KFI AM-640
"The interest we still have from these students, I've been impressed by...it's good to know that some of those students are still willing to take their own time in the summer and participate in something like this."
Looking Back on Five Years of BSM Columns and Ahead to More ‘Anatomy’ Features
Now, some 250 or more columns later, I’m going to scale back and write only one time a month.
Radio Hosts Can’t Lose Listeners Trust As Elections Approach
Your opinion and observations are always the center of a great talk show. But, you must always keep your audience in mind first.
MLB Putting Microphones on Players Brings Very Little Value to Broadcasts
Right now, baseball’s primary fan issue is its paltry offensive output, not how many words its players speak during live broadcasts.
