"I received more than 400 emails and applications expressing interest in writing for us, and I'm thankful for the interest. However, I can't hire everyone. I'm very excited about this team, and look forward to showcasing their work once we go live in a few weeks.”
This would be a great time to play into the nostalgia of your local sports market and have programming geared towards highlighting former players, coaches, broadcasters and more.
You wanna attract an audience even though people are telling you that your medium is dead or dying? Make content that people in your market absolutely have to listen to, watch, or read.