Replacing Starbucks With Talk Radio? Don’t Laugh…
Been to a Starbucks lately? Chances are that your local store removed all the seating, or replaced the plush chairs with less comfortable seats,...
Nielsen Audio Discovers the Internet…Again!
It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...
Radio Job Promotions Aren’t What They Used to Be or What They Appear to Be
I was on LinkedIn the other day and saw where a Market Manager for a large radio company announced they had gotten a ‘promotion.’...
News Talk Radio Has 60 Days to Shine Until Election Day
We have hit the 60-day countdown to the “Most Important Election of our Lives!”
Too cliche? Of course. Every election is billed that way. But...
Rock Radio Goes to the Dogs Part 1 of 2
“How do people remember your station – PPM? Diary?” she asks. “There’s no better way than to have people look at their animal and remember every time how they got it.
Advertising Categories for News/Talk Radio
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...
2024 BNM Summit – Day 2
Nearly 20 news media leaders hit the stage at George Washington University to speak at the 2024 BNM Summit.
Five NFL Broadcasters Who Will Shine in 2024
Five is not a huge number when it comes to football. There is no five-minute warning or five-point conversion, and let’s be honest, five...
TV Partnerships: What Is Your Radio Station Really Getting?
What are you getting from your radio station TV partnerships? Many News/Talk stations have a TV partner for weather and/or news. I have seen a...
Consumers Are Screaming At Radio ‘Give Me Personalities’
BUT, more so than “the good old days” consumers are screaming to radio “give me personalities
