"If you run a brand, and you've spent years building an audience, trying to keep people aware of your audio, video, and written content, how are you supposed to reach your audience if the platform isn't showing your content to your fans?"
One day, they’re there. The next, they’re gone. And there’s no explanation offered. Media layoffs and format changes, just happen.
That’s how the radio...
How do we prepare and freshen our brand’s purpose during the Holidays? Consider Clark Griswold’s search for the perfect tree in National Lampoon's Christmas Vacation.
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...