Deep Fakes, Funny Stories, the Election, and Truth
Is it too much to ask that everyone do a little fact-checking before spreading deep fakes or other stuff on social media or the...
‘Outliers’ in Nielsen Audio Ratings
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...
Communicating and Navigating Ratings Wobbles
Programmers and Brand/Content leaders would have better blood pressure and fewer forehead wrinkles if we could respond to the wobbles as we react to the stock markets by saying, “Wow.”
NBA and TNT Sports’ Relationship Was Destined to End This Way
If you’ve been paying attention, you’ve seen this coming from miles away. The NBA media rights conversation for after next season was always going...
News Media Needs the Trust of People on Both Sides of the Aisle
‘The truth is worth it,’ but where can you find it? As the news media sets the stage for 2024, most are sticking to...
Audio Advertising Research: Insights for Radio Ad Buyers
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...
98.9 The Buzz in Rochester is Sailing the Seas of Yacht Rock
I've always been a fan of late ‘70s and early ‘80s soft rock. One of my first cassette tapes as a kid was Christopher Cross with that iconic flamingo on the front.
Harry Douglas Pulling No Punches During His Rise at ESPN
There certainly have been a host of Hall of Fame, superstar football players who have made the transition to broadcasting. Think Frank Gifford, Randy...
What is Your Breaking News Plan?
Every station that I have programmed, there was a breaking news plan. I generally wrote it fairly early in my tenure. Given the past two...
Brand Expectations Matter In Viral Moments
If the brand expectation is warm and inviting, meet that. If not, “compassion and grace” generally doesn’t attract attention or get a market buzzing or fans talking. It’s vanilla.
