Warner Bros. Discovery Still Wants NBA, Must Believe Charles Barkley Will Stay
Without ogling its existing contract with the NBA (and it’s a safe bet we won’t be getting a look anytime soon), it’s impossible to...
How News/Talk Radio Can Capitalize on Newfound Bigger Audiences
The ridiculous news cycle has more people listening to news/talk radio. But is your station equipped to keep them when things settle down?
Sharing Your Station’s Strategy And Tactics
Many programmers and brand managers do not take the time necessary to offer true explanations of their strategy and tactics to sellers, nor are they aware of the challenges sellers face every day.
Why Do Conservatives Dominate Talk Radio?
We the People just need to listen with an open mind, sort through the BS, and to think quietly for ourselves.
If content is KING – frequency is QUEEN
You’re sitting alone in a T-Mobile store on a summer Saturday morning, asking why not one listener has appeared at your ‘live remote’.
Confrontation is Part of the Job in Media
“If you can get the audience to care about you enough to be happy when you’re on the receiving end of a verbal lashing, you’re probably pretty good at this job.”
Radio Stations Must Meet The Moment on Weekends
Radio's advantage is supposed to be that it's live and local. Monday through Friday that case can be made. Weekends though are a different...
Does Your News Audience Want the Truth, And Should You Give It to Them Anyway?
Society is better when people are better informed, but if that’s not motivation enough for you, it’s a business opportunity, too.
An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates
We’re in the midst of the political season which means a lot of polling. Surveys aren’t perfect and in fact, are getting harder to...
