"How are we preparing our brands for next stages? A long illness like the one Tom was fighting gave his organization time to prepare and make sure his affiliates were covered when the day came."
"If you go early in November on a low-rated rimshot, that’s fine because the ratings were probably poor in the first place. But if you have a top three or top five AC and switching over early is hurting, you may want to think twice."
While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.