"How you act as a leader should be different than how you present yourself as a host. You're no longer just representing a show, you are now repping the brand, company, and staff."
A station needs marketing which is a golden opportunity to use social media, it needs sales much like any noncommercial operation, and it needs promotion.
If I were FOX Sports Radio management, I would be out looking for someone who can dedicate a little bit more time to helping my brand and less time looking for a point guard in Oshkosh.