Columns

"If you go early in November on a low-rated rimshot, that’s fine because the ratings were probably poor in the first place. But if you have a top three or top five AC and switching over early is hurting, you may want to think twice."

Serena Williams hosted the special night from Los Angeles which continued to support The V Foundation for Cancer Research.

The sad part is these people achieved their high positions by successfully programming actual radio stations to real people in specific markets.

While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

It's cliche, but we are living through history. And your audience is coming to you for the latest on this unfolding history, with opinions, analysis, and an ability to move the story forward.

I can't help but just continue to think this is a good thing for sports and let the rest of it sort itself out.

Guests who don’t want to answer your questions aren’t worth having.

"The interest we still have from these students, I've been impressed by...it's good to know that some of those students are still willing to take their own time in the summer and participate in something like this."

Now, some 250 or more columns later, I’m going to scale back and write only one time a month.

Your opinion and observations are always the center of a great talk show. But, you must always keep your audience in mind first.