How Important is Your Sports Media Brand to Your Best On-Air Talent?

"At some point, the best want more. If all you have to show them is the same stage with a few more dollars, eventually they look around."

I’m Rooting Hard for Jason Puckett

Jason Puckett cannot walk away from his job, from supporting his family, if he doesn't have strong connections with the business owners who have supported him.

To Nielsen or Not to Nielsen, That is the Question

The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences. 

‘NHL on TNT’ Gives Hockey Fans the ‘NBA on TNT’ Treatment

Watching Albert and Olczyk call a hockey game is like watching Picasso paint and da Vinci sculpt. They are masters of their respective crafts.

How to Help Your Clients with Low Website Conversions

Don't assume there isn't enough traffic; focus on optimizing user engagement once visitors arrive on the site.

It’s Time for News Radio to Clean Its Clock

With radio, the top of the hour always begins with a self-aggrandizing, overly-produced introduction to a program I may have been listening to for half an hour already.

Ian Eagle Crushing It for CBS As Replacement for Jim Nantz

Eagle continues to be a shining example of what a network play-by-play announcer should be.

News is the Only Thing Missing From Election Coverage

Coverage of the election is, as we’ve discussed, still very horse-race-centric, and there’s been, of course, coverage of the various Trump court cases, but where is the coverage of exactly what the candidates plan to do if elected?

8 Ways to Take Your Commercials From Drab to Fab

Our main source of income is derived from commercials. There are a lot of bad commercials.

An Ode to the Heart and Soul of Barstool Sports — Frank The Tank

If you can simultaneously be the angriest person on the planet, and also be viewed as completely wholesome, you're doing something right.

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