8 More Radio Commercial Copywriting Tips
If you do not grab the attention of the listener or viewer, you have failed in your quest to sell more product.
Seller to Seller: Brian Schneekloth, Beasley Media Group Boston
"I think creativity is king. That's the currency that we have is the ability to be creative. Every client has so many media options nowadays. When we can get creative, we win."
Helmets and Heels on 1010XL is the First, But Hopefully Not The Last
1010XL is proving what many in the industry have already known: there are incredibly talented women ready to lead shows in our format.
How Local TV Can Be A Major Partner in the Future of News/Talk Radio
Both can get more attention in the marketplace by doing things differently, generate positive energy, and most importantly, generate legitimate content people might actually want to see and hear.
Coverage of Kate Middleton and Ronna McDaniel Highlight News Media’s Shift in Digital Age
The news media has gone from "Never argue with someone who buys ink by the barrel," to "Never argue with someone who has unlimited bandwidth."
Key Bridge Collapse Gives Big Ratings Spike to Morning Cable News Programs
Fox News added more raw viewers to its morning slate on Mar. 26, while CNN grew the most percentage wise.
Are Program Directors in Sports Radio’s Future?
“Jason Barrett has discussed the business evolving to the point the program director role is eliminated for years.”
Industry Guest Column: Andy Furman’s Radio Do’s and Don’ts
I have learned some radio do’s and don'ts over my 25-plus years in the business.
Joe Pags Has a Front Row Seat to Issues Conservative Hosts Discuss Daily
"What I find is a really good story is a really good story. A really funny story is a really funny story."
Introducing The First 14 Speakers For September’s 2024 BNM Summit
"Today, we start moving forward and building the news media industry's premiere event of 2024."
