Consultants Corner

“Social Media is not about volume, it's about differentiation” – Lori Lewis.

Talent must first understand who they are in the context of the show, what they are trying to communicate and especially in the case of mornings, the plot of their show.

When coaching, do it privately, face-to-face, and one-on-one. Group sessions can potentially turn toxic, as coaching needs to be personalized and custom. Not everyone is in the same growth stage.

I’m amazed that at this time of unprecedented competition in audio, terrestrial radio has its eye off the creative ball, opting for autopilot presentations and creative paralysis.

Whether on the air, in sales, or in management, we live in an industry powered by storytelling.

For the most part, Alternative stations have stopped chasing after one-off TikTok artists and gone back to what the format is best at: finding and exposing talented new musicians who will (ideally) have long careers.

We are in a period where the economy is generally good, but we are in a traditional advertising recession. Dollars are leaving linear media for digital, and many stations (and salespeople) don’t have the capability or content to compete properly.

Scott Husky is President of RWPC, a Corinth, Mississippi-based consulting firm focusing primarily on Country radio.

There are a lot of dull, boring “paint by numbers” stations, though. I don’t want to hear the exact same music and Content in Dallas as I do in Milwaukee.

When I was in high school, I asked my dad if he knew anyone at a local radio station. I’d just been fired from Burger King (yes, it’s a story) and wanted to do something different to make money.