Consultants Corner

Whether on the air, in sales, or in management, we live in an industry powered by storytelling.

For the most part, Alternative stations have stopped chasing after one-off TikTok artists and gone back to what the format is best at: finding and exposing talented new musicians who will (ideally) have long careers.

We are in a period where the economy is generally good, but we are in a traditional advertising recession. Dollars are leaving linear media for digital, and many stations (and salespeople) don’t have the capability or content to compete properly.

Scott Husky is President of RWPC, a Corinth, Mississippi-based consulting firm focusing primarily on Country radio.

There are a lot of dull, boring “paint by numbers” stations, though. I don’t want to hear the exact same music and Content in Dallas as I do in Milwaukee.