Consultants Corner

Radio has been challenged by technology and societal changes since Marconi, but this time, radio’s survival depends on making smart choices.

Radio is searching for a new story. The book is an all-time best-seller full of audience-engaging dramas, thrillers, and advertising celebrations.

I listen to a different country station every day in my home office and there are days when I think I’m hearing a station from the day before. Lots are programming not to lose rather than to win.

It is mandatory to follow science with a dash of gut instinct. Data isn’t perfect all of the time and it requires a “sniff test” that must come from the gut.

You need to win one of the 3 M’s to have hope. Two ticks, and you’re likely a pretty good station. Win all three, and you are THE market leader.

He began his consultancy in 1984. In 2011, he joined Cumulus Media as Senior Vice President of Programming. In 2018, he left Cumulus and returned to McVay Media.

He founded the company in 1983 and created the Classic Rock format when he conceived that Album Rock could be fragmented.

The format feels good, and that’s a position I felt like we had previously given to Classic Hits.

It’s probably the most consistent and resilient of all the legacy formats. Does it have its ups and downs? Yes, but it is consistent.

Country is having a moment. Artists like Morgan Wallen and Luke Combs are crossing to pop, and that's good for us.